Sales Arsenal

Outreach Playbook

Everything you need to start landing review-management clients — copy, scripts, and a tracker.

Cold Email Template
Subject: Quick free review check for [Business Name]
[First name], I found [Business Name] on Google — you sitting at [X.X] stars with [N] reviews, right? Quick question: are you responding to the reviews people leave? Most local businesses don't, and it quietly costs them stars. I built a free tool that checks your review health against your two closest competitors and gives you 3 specific fixes — no catch, no sales pitch. Worth 2 minutes? [Your name]
Instagram DM Template
Direct message — keep it light
Hey [First name]! 👋 Saw [Business Name] — solid [X.X] stars. Quick question: are you responding to your Google reviews? Most local shops don't, and it actually hurts you when people are deciding where to go. I put together a free review health check — shows your score vs your top 2 competitors and gives you 3 specific fixes. No pitch, just your data. Want me to run it for you?
Free Review Check — What You Show the Prospect
In-person or video call delivery
Here's your [Business Name] review snapshot: 📍 CURRENT STANDING • Rating: [X.X] stars • Total reviews: [N] • You respond to [X%] of reviews 📊 vs. YOUR TOP 2 COMPETITORS • [Competitor A]: [X.X] stars · [N] reviews · [X%] response rate • [Competitor B]: [X.X] stars · [N] reviews · [X%] response rate 🔧 3 FIXES TO IMPROVE 1. [Fix 1 — e.g., "Start responding to every review, even the bad ones. Shows you care."] 2. [Fix 2 — e.g., "Ask your happy customers to leave a review — easiest way to lift your score."] 3. [Fix 3 — e.g., "Add photos to your Google Business profile — it builds trust and gets more clicks."] These are free to act on. If you want help executing them, that's where we come in.
60-second pitch — cold call or in-person
1
"Hey — I work with local businesses on their Google reviews. You probably get a few reviews a month — does anyone on your team respond to them?" (pause for answer)
2
"Most places don't. But here's the thing — Google actually buries businesses that don't respond in local search. So even if you're at 4 stars, you're probably losing ground to the competitor at 4.2 who replies to every one."
3
"I can pull a free review health check right now — compare you against your top two competitors and show you three specific fixes. Takes two minutes and there's no pitch attached."
4
"You interested?" (if yes — pull up the review check)
Lead Tracker

Prospect Log

Track who you've reached out to and where they stand. Copy-paste this into Google Sheets or use the table below.

Open Google Sheets
Business Name Type Contact City Rating Reviews Outreach Date Status Notes
[Business] [Type] [Email] [City] [X.X] [N] [Date] New [Notes]
[Business] [Type] [Email] [City] [X.X] [N] [Date] Contacted [Notes]